Sanina is a former journalist who's been working in PR, comms and copywriting for more than 20 years. Sanina spent seven years working in journalism before joining the world of local authority corporate communications. More than seven years later, she left public sector comms to work as a PR Manager for some of the biggest and best agencies in the Midlands.

She also spent several years delivering content strategy and inbound marketing campaigns for one of the largest HubSpot Diamond marketing agency partners in the UK.

Fast forward to the here and now, and Sanina has been providing individuals, businesses and agencies with dedicated content, PR and awards support for the last eight years. Passionate about helping the next generation of talent, Sanina is a professional mentor for Birmingham City University and the Greater Birmingham Chambers of Commerce.